How to use Google Analytics & tracking codes
In the screenshot below you will see the three different codes to track the behaviour of your guests. If you are not comfortable using this, please consult a marketing agency. They are used to using these codes and can help you set it up to your wishes.



How to use the tracking code & the e-commerce code
If you want to follow where your bookers go when they have visited your website, you can do so with Google Analytics. The tracking code tracks the visitors on your website and the e-commerce code tracks bookings including amount of rooms booked, value & reservation number.

How to insert the tracking code in RoomRaccoon
click on the gear icon at the bottom left.
click on the booking engine tab.
in the middle right of the page you will find the option tracking code.
insert your Google Analytics tracking code code here.


Learn more about the tracking code and how to set it up in Google Analytics here.

How to insert the e-commerce code in RoomRaccoon
click on the gear icon at the bottom left
click on the booking engine tab.
in the middle right of the page you will find the option e-commerce code.
insert your Google Analytics e-commerce code here.


Learn more about the e-commerce code and how to set it up in Google Analytics here.

How to set up a return URL
The return URL is a website to which a guest is redirected after having completed a booking via the booking engine. Think for example of a thank you page. When they arrive on this page you will know that the guest has booked directly. Do you have your booking engine in multiple languages? Make sure your guests are directed to the right page per language by filling in the URL at the language tabs.

click on the gear icon at the bottom left
click on the booking engine tab.
in the middle right of the page you will find the option return URL.
fill in the website URL to which the guest should be redirected after having completed a booking.


This is a full self-service feature, we do not offer support for this.
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