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How Do I Increase Direct Bookings?

As a hotelier, you want to be able to channel more direct bookings because this not only creates brand salience but significantly reduces costs towards OTA commissions.

RoomRaccoon offers a booking engine where guests can book directly saving you time, effort and commission.

Tips to help you increase direct bookings

Invest in a good website. Your website is your business card, the website should instantly convince the booker through visual imagery, branding and easy usability.

Invest in good photos and make sure the texts are attractive.

Translate your booking engine. The hospitality industry is highly globalised and providing translation gives you a more global reach while making guests more comfortable with a language they are more familiar with.

Offer a discount for direct bookers. You can choose to have lower rates or offer certain services including a welcome drink, for example.

You can offer a discount code for direct bookers on your website or other media to prevent OTAs (online travel agents) from complaining about price differences in the offer.

You can also add the discount code in your post-departure email and this not only promotes returning guests but more direct bookings too.

Good to know

Investing in a good website - For an added cost, RoomRaccoon offers a website builder and you can build an amazing website in a few minutes. Click here to find out more.

Channel direct bookings through Facebook - Guests can use the “book now” sticker on their hotel or lodge Facebook page to make direct bookings. Click here to connect your Facebook page to your direct booking engine.
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