When guests are booking more on external channels, you might want to incentivize direct bookings on your website.
Using Discount Campaigns
Discount campaigns should be executed strategically and one way to do this is using the discount code as a loyalty tool.
The discount code can be added to your post-departure email.
You can also use the discount code for celebrating milestones such as a national holiday, Hotel birthday, renovations etc. The coupon is a very creative, unique and personal marketing tool that also promotes more direct bookings.
You can configure your discount codes in 5 easy steps
Go to the settings icon and click on the Booking Engine tab.
Scroll down to the discount codes tab and create your unique discount code.
Add the date parameters.
Add the discount rate and adjust the discount to single or multiple use.
Your discount code has been set, click save and the code will be active. The coupon will be used on the booking engine in the upper right corner.
Good to know
You may use any code however we advise that you create a code that is easy and is related to the event or season you are giving a discount on.
If the guest tries to select dates that are not included in the campaign he will receive an error message.
You can use the discount code percentage instead of a fixed rate that will automatically apply to each booking.
The post-departure email with the Discount code encourages returning guests and promotes direct bookings :)
Updated on: 10/04/2022